Do you know why your customers come to you instead of going to a competitor? Do you ask your customers about how you can improve the experience you provide? How often do people tell you that you’re doing a good job? It’s important for your business to be able to answer these questions. The last …

We’re in the process of applying for a merchant account so we can take online payments for EasyCal. While doing so, we’ve learned a few interesting things about the kinds of charges you might face and we thought we’d share (of course, you can also take payments in person without a merchant account :) ). …

The internet is a leveling influence on business. It means that potential customers can learn about your small business just as easily as they can learn about bigger competitors. And if you market yourself smartly, you can attract more customers than larger competitors. In this article, I’ll show you how. The world has changed, and …

Since we’re just starting EasyCal, we needed a logo. Neither of us are graphic designers, so we investigated our options: we could get a known quantity in an expensive graphic designer, go cheaper but probably less awesome, or use a creative services marketplace like 99Designs or CrowdSpring. These marketplaces let you post a contest for …