One day, Kareem and his girlfriend Daniela, an esthetician, were driving around town. Daniela was explaining to Kareem why she was fed up with booking calendars, which let her clients book appointments with her over the web.
She had just had a terribly frustrating experience with her latest booking calendar. Every booking calendar she tried had too many options, wasn’t easy to use, and often crashed, leaving her clients unable to book and Daniela not knowing her day’s schedule. She explained to Kareem, a web geek, that most booking calendars are built for spas or salons with lots of employees who have complex needs. Being a company of one, Daniela’s scheduling needs were a lot simpler, but no product existed that was built for individual small businesses like hers.
Kareem and his fellow web geek pal Daniel were looking for a fun business to build where they could help make life better for people. Helping fellow entrepreneurs was exciting for them. (Plus, Kareem’s home life would be a lot better off if Daniela had a better booking calendar). They both hated complex software that wasn’t friendly to the people that used it.
So, Kareem and Daniel decided to build a booking calendar for self-employed service providers (like massage therapists, estheticians, and hair stylists, amongst others). It would be simple, easy to use, and reliable. And it would give customers like Daniela peace of mind (she could take bookings while she wasn’t working), help her focus on providing skincare treatments instead of dealing with scheduling clients, and help her make more money by showing her insight about her business that she couldn’t otherwise get.
We’re still building EasyCal right now. If it sounds like it’ll help make your life better, you can signup to know when our online booking calendar launches. And, stay tuned to this blog for progress reports and ideas on how to grow and run your business so you can live the life you want.